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Vidyuth Sreenivasan


Four Structural Pain Points Facing Artisans
I recently concluded an in-depth fieldwork session in Bagru, Rajasthan, working directly with the dedicated karigars (artisans) in the textile value chain. This article summarizes our discussions and findings regarding the core economic challenges they face. The Real Challenge: Structural Barriers The problems facing these artisans aren't small or abstract; they are structural barriers that stop the craft from reaching its true market potential and threaten its future for th
sreenivasanvidyuth
Dec 30, 20253 min read


Empowerment or Entrapment?
On paper, the story of Lakshmi—a 40-year-old mother of four and wood block printing entrepreneur—sounds like a poster child for women’s economic empowerment. She runs a successful service-based business model, operates four printing tables (her own Kharkhana or workshop), and specializes in popular techniques like Daboo and Bagru print. She employs two laborers, uses both bank accounts and mobile payments, and has secured a ₹1.50 lakh loan from a bank through her savings gro
sreenivasanvidyuth
Dec 16, 20252 min read


A Tale of Two Women: Why Context Is Crucial
In the world of development, big data is often seen as the ultimate source of truth for making decisions. Large datasets provide the numbers we need to measure impact and design scalable interventions. But what happens when numbers tell only half the story, leading to ineffective solutions? I recently interviewed two women entrepreneurs in a craft cluster whose quantitative profiles appeared nearly identical: Both are married and live in the same town. Both are in their 40s/5
sreenivasanvidyuth
Dec 9, 20252 min read


The Myth of the 'Formal' Micro-Enterprise
We often hear arguments that digital payments are crucial because they create a 'data trail,' while cash is 'invisible,' thus hindering access to credit. This is a powerful and valid point, but my fieldwork suggests that for millions of household enterprises in India's informal economy, the reliance on cash is far more strategic and complex than simply a 'cash habit.' To understand this, let's look at Amit. Amit is a 21-year-old artisan from Bagru, Rajasthan. He's a digital n
sreenivasanvidyuth
Nov 25, 20252 min read


Beyond Loans: Investing in Artisan Success
I recall a fascinating encounter during a market research assignment some years ago with an entrepreneur who ran a fleet of concrete trucks, financed through Sundaram Finance. The defining feature of this relationship wasn't just the capital provided; it was the profound sense of partnership. As he shared, Sundaram Finance was "invested in his success." They understood that loan recovery required active support to keep his vehicles operational. This commitment extended beyond
sreenivasanvidyuth
Nov 24, 20252 min read


The Flaw in Formalization: A Case Study in India's Textile Industry
For decades, development organizations have viewed the informal economy as a problem to be solved through formalization . The conventional wisdom suggests that by integrating informal businesses into the formal system—through bank loans, GST registration, and legal contracts—they can unlock growth, stability, and prosperity. But what if this approach fundamentally misunderstands the artisans it aims to help? My ongoing research in Bagru, a renowned hand block printing cluster
sreenivasanvidyuth
Sep 12, 20253 min read


Are financial needs of job workers & artisan entrepreneurs the same?
Fabric being dyed at cloth production unit The answer lies in examining the social and economic context within which the artisan operates, the business models adopted, and their skill levels. Economic Context Crafts in India have evolved specialisations and the production is distributed. When I say distributed, I mean that an individual or household does not produce an item fit for market from end to end. The individual or household may engage in only one part of the producti
sreenivasanvidyuth
Jul 7, 20258 min read
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